Creating your first feed

Go to Product Feeds → Add New. The wizard has three steps.

Step 1 — Setup: where products go

• Country — the target market. It drives currency, tax and shipping expectations for Google.
• Type and channel — Advertising (Google Shopping, Bing, Dynamic Remarketing …), Social (Meta, TikTok, Pinterest, Snapchat, X), Marketplace (Amazon, Merkandi, Vivino) or Custom.
• Name — only shown in your admin.
• Limit which products are included — optional filters; leave closed to export the whole catalogue.

Step 2 — Fields: confirm product data

Every attribute the channel accepts is listed in tiers — Required, Recommended, Apparel, Advanced — with a smart default already selected (title → product name, price → regular price, availability → stock status, brand → the brand taxonomy if one exists, and so on). Change any source, choose a static value, or add a custom output field.

Step 3 — Preview: check & launch

A live preview renders products the way the channel will show them, the feed-health scan lists missing required fields, and Delivery options set the output format, schedule and visibility. Save & Generate writes the file and shows the feed URL.

After generation

The feeds list shows the channel, format, status, product count, schedule, last generation time and the URL with View and Copy buttons. Regenerate at any time with the refresh action.